WEB +
UX
Professionally, I'm a web and user experience (UX) designer. That means I create delightful, memorable, and easy to use digital experiences for websites and apps.
The digital world is always changing and evolving, and the importance of great, intuitive design is becoming increasingly more important. I make sure to stay ahead of the curve, yet keep a sharp focus on simplicity and ease of use.
Browse through some examples of my web and UX work below.
FLAVORx
I currently work as the UX and graphic designer for FLAVORx, a Maryland-based pharmacy technology company that creates machines that can flavor liquid medications for kids and pets. We can be found in most pharmacies across the US.
I recently revamped our entire online presence, offering a more streamlined and focused user flow that allows customers to get where they need go, faster, yet still with injecting the experience with fun and "flavor", because, after all, we are the fun side of pharmacy. I also led efforts for integrating an eCommerce platform into our website, which accounts for a sizable portion of our sales.
FillPure
Another large-scale project I took the lead on from start to finish was a website for a sister company of FLAVORx called FillPure, which sells and services water purification systems for commercial and medical facilities. I created the entire web experience from wireframing to live use.
Fillmaster Systems
A third arm of FLAVORx is Fillmaster Systems, which is the dispenser and equipment side of the business. I took the lead role in refreshing the website, user experience, and product photography/video.
WITS College
I recently redesigned the entire website of WITS, a private women's college based in Baltimore, MD.
This expansive project included the overall site experience, from informational pages to in depth course descriptions, as well as photography and video.
Smile With Us NY
This is a site I created for a dental practice based in New York. The scope of this project included site structure + organization, branding, photography and design.
University of Phoenix
I worked for University of Phoenix as a website user experience designer for several years. Being part of a large team, collaborating with bright minds through all phases of each project, and working on the school's primary site for prospective and current students was extremely rewarding.
Below is a small sample of the work I created for University of Phoenix.
UOPX Program Pages
The university's program pages are a crucial part of the site. They provide prospective students with a basic undestanding of each program the school offers, including important details like where the programs are offered, how many credits are given, and an idea of the cost.
The effort to redesign these pages was focused on streamlining them to showcase all important information at the top, and arrange the content in a way that would allow any program page to fit properly.
Student Hub
The student hub is a large, multi-page section of the site. The brief for this project was to arrange all relevant content for prospective and current students into a hub of pages that all flowed from one URL. I worked extensively with SEO, UX Research and Product Development teams to get to the results below.
Competency Based Education
(CBE) Program
The university has created a unique learning track to help reduce the time and money spent by students who want to complete specific programs. I created a new landing page to provide information on what the tracks are, how they work, and how students can get started utilizing them.